Experts are interviewed.
Sales people knock on your door unsolicited.
Which are you? Industry expert or annoying pest?
We want clients to see us more as heart surgeons and less as door-to-door salespeople.
Plus…
What’s more efficient…?
Knock on 10,000 doors in your industry?
Or knock on the door of one person who already has 10,000 listeners in your niche?
Message 10,000 people and you have to warm up domains, figure out email servers, watch out for the promo tab, etc etc.
Message 1 thought leader about an interview and they’ll take care of all that for you. You just show up for 15-60 minutes and share some valuable ideas.
Here’s something most people don’t know.
Expert interviews can be created at will.
Of all that interviews I’ve done… only about 10% of those people asked to interview me.
The vast majority were created with stupid, simple messages a third-grader could write.
Don’t wait for opportunities. Create them.
Random thoughts on a Wednesday in Mexico.
PS
Plan to launch a podcast course in the next few days.
Been interviewed 500+ times.
Podcasts are my favorite way to create reach. I’ve never not had people reach out and want to buy whatever we’re selling.
If you run a digital marketing agency…
…join our free Facebook group where…
…we’re signing $1k-10k/month marketing clients without a phone call using 5-minute Loom videos: http://bit.ly/3rdc6b5