Weekly Q&A

Topics include:

* I’ve been trying to hit the jackpot with all the different kinds of creatives for this client in the turf installation niche.

This client has been comfortable at $100 per lead, and I’ve been trying to crack the code on this one.

Finally, I started using some amazing before/after images with a stupidly simple design, and the cost came down to $33 from $100.

If you haven’t tried “stupid simple” before/after images, you might be missing the gold mine.

* Looking at implementing a loom video strategy.

Can anyone provide examples of a loom video they’ve created to inspire some ideas on how to craft it?

* Phone rings.

“Hi. Thanks for your delivery order with our restaurant. Your order is over 100 Leva. You’re eligible for a free drink. What would you like?”


This never happened before. I’ll give this restaurant a top review on Google, will recommend it, and will remember it for eternity.

That’s the power of minimal over-delivery. A free drink costs them near to nothing, the impact is massive.

* What do you think are some of the best AI services to offer local businesses in today’s market?

* Overrated: Stripe screenshots.

Underrated: Retention.

* Hey brother! Can’t get on now gonna watch later. Question: in the book you talk about pricing and retainer vs. rev share, and who is taking on risk. I understand it’s easier to “sell” a test when you’re taking on the risk. But I want to structure some deals where it makes sense to charge $3-5k / month for a productized backend service. Niche is business, finance, and real estate digital expertise. Tests would be the 4-day campaigns, retention-focused emails, etc. All those make sense from a deal and profit share model. But I’m struggling to develop an offer with a $100 test buy and $x,xxxx per month just to add a predicable rev stream. Any advice on developing this repeatable offer without it being something they can just copy.

I appreciate you!

* Not sure if you have to answer this live, but any advice on breaking into a new niche without clients in that niche?

* Suggestions please, I am new at cold calling. Any tips when calling offices to get past the office manager or front desk to talk to the decision maker? Some people call them “the gatekeepers.” I have done some research and some people say talk to the gatekeeper and some people say don’t in hopes they call you back or call back again another day.

If you run a digital marketing agency…

…get a copy of my book: https://amzn.to/2XbKcPl