Got this terrible outreach message this morning.


* Send 8 gazillion badly copied and pasted messages.

* The message is all “I, I, I” and “We, we we”.

* Unclear offer. No real value to it (at least to me).


* Send 1 carefully targeted message to a person who has an audience of 10’s of 1000’s within the industry (deal source AKA shoe store)

* The message is “you, you, you” and about what they personally are doing

* Simple easy value add “yes”.

Deeper than just getting a “yes”…

…we’ve started a real valuable relationship with a mover and shaker in the industry.

Something we can go back to again in the future.

The potential collaborations are endless.

Random thoughts on a Tuesday in Mexico.

May the force be with you.


It worked first try.

If you run a digital marketing agency…

…get a copy of my book: