You can build a million dollar per year business with 1 solid deal source.

Most internet marketers see the solution to every problem as a funnel, website, or traffic issue.

If you’re a hammer, everything looks like a nail.

Sometimes big ideas are obvious in other industries.

Take personal injury lawyers.

Most lawyers go after clients 1-to-1. They do SEO, PPC, websites, TV commercials, etc.

It works but it’s expensive. It’s wildly competitive too.

A few lawyers I know would go after deal sources.

They would ask themselves where else does our client go already?

They would advertise to chiropractors and physiotherapists. Places injured people go.

They would go after auto body shops. Places people bring their damaged car.

They would go after other attorney types. People who get asked legal questions but don’t do injury work.

In fact, one good physiotherapist could keep them busy for years. They could do millions off of just one.

A good deal source has their ideal client…

…not just once or twice…

…but over and over and over again.

This is true in your niche too.

Here’s the key takeaway.

Your clients don’t just buy from you.

Jay Abraham says to ask yourself…

What do they buy before, after, and instead of?

Random thoughts on a Wednesday in Mexico.

May the force be with you.

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