Threads is the shiny object of today.

I must be getting old because I can still remember the raging boner people had for Clubhouse. Shit I thought Myspace would last forever.

I’m not against new stuff. It’s just that I believe…

Psychology before technology.

Pick up a copy writing book of 100+ years…

…and the principles will still work today.

Not against anyone using threads. Use what works for you.

Just that people get way to caught up in the tools…

…and not enough in understanding how to make valuable offers to the person on the other side of the screen.

It’s the stuff that never changes that is the most valuable.

Random thoughts on a Monday in Mexico.

May the force be with you.

If you run a digital marketing agency…

…get a copy of my book:​​​​​​​​​​​​​​​​