What’s different this time around?
I’ve gone deeper on a few big ideas.
1. Doing something once in your agency, so you get paid again and again. This is the ultimate leverage that almost no one has. It means you earn when you’re not working.
2. Way more details on easy to sell offers. This allows your agency to sell through Loom videos or Google Docs. Meaning, you can sign clients without “booked appointments”. Clients just watch your video and hire you. It’s how we’ve done it for about 2+ years.
3. There is far more about removing yourself. It’s about having an agency that produces results for clients without you doing anything. You can do absolutely nothing, or just eliminate tasks you hate.
4. High value and easy to deliver deliverables, so clients are thrilled with what you’re bringing them. (Seriously, almost everyone misses this.)
5. How to “McDonaldize” the whole process. This makes everything scalable and sellable.
Some chapters are only about 10% different. Some are brand new. There are also 2 brand-new chapters that weren’t there before.
If you’d like to read it, check the first comment below.
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