A lot of folks have…
…constant fires to put out…
…client drama…
…refunds…
…people complaining the leads are bad…
…cash flow problems…
…never enough leads…
…staff turnover…
…and many forms of chaos.
I built my first agency to 120 clients…. in pure chaos.
In 7+ years, I don’t think a day went by that I wasn’t stressed out…
…and nervously checked my email 50-100x for the next fire to put out.
I barely had a moment’s peace to just be and enjoy life.
You know what a well run factory looks like?
It’s fucking boring.
Things just get done as they are supposed to.
Chaos is caused by too much complexity.
Its solution is less but better.
This means.
1 niche
1 client problem
1 solution
1 deliverable
1 well-orchestrated process
When McDonald’s first started scaling…
…they sold only burgers.
Not everything McDonald’s is today. Those things came after scale.
Scale loves simplicity.
Figure out how to deliver 1 great process at scale.
Do less, but better.
Random thoughts on a Wednesday afternoon in Mexico.
May the force be with you.
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