I know all the internet bros make scaling seem like the dream come true.
You mostly just collect 2 comma club awards…
…and skydive onto a Yacht full of Playboy models…
…and hear the howling engine of your shiny Lambo, wind blowing your Instagram-perfect hair… .
..and your phone blowing up hourly with big fat Stripe notifications…
…and only fly private while snorting caviar (and possibly other questionable substances)
.And after your tough day…
…you retire back to your MTV Cribs-worthy mansion…
…greeted by the smell of aged Wagyu beef smoking…
…where your private chef has been working diligently all day on your 3 Michelin star dinner.
#perfectlife
Typical average day obviously!
Scaling is just like that!
…except that’s never been my experience personally.
It was mostly a dude alone in a room on a laptop…
…stressed out by all the shit he’s gotta get done.
Scaling was overwhelming.
I don’t think enough peeps talk about it.
You manage 5032 things.
Employees. 52 kinds of software. Emails to check. People to get back to. Ads. Split tests. Sales calls. Meetings.
255,000 passwords…
that are never complicated enough for the damn robots. Please add an upside down question mark, 8 numbers, and the batman symbol.
Clickon these 84 traffic lights to prove you’re human.
Yes I’m human fuckface…
are you?
Late evenings. Early mornings. Zoom calls. Project management tools. Virtual assistants. Tracking code. Google updates. Legal documents. Banking. Payroll. Bookkeeping. Client reports. Trying to keep everyone happy.
Checking your phone every 2 minutes all damn day long for the next fire to put out. Etc. Etc.
It‘s legit overwhelming.
The worst part of scaling for me? It’s not like it was a job where I could just quit the underpaid 80 hour week. I was stuck.
So not sure what the point of this rant is…
…other than to say…
…for those of you feeling stressed from your “scaling”…
…it’s perfectly fucking normal.
I’d be shocked if you weren’t at least a little stressed out sometimes.
There are solutions to all of it too. That’s a post for another day.
For today, just wanted you to know today it’s okay.
It‘s okay that you’re doing way better than most…
…but it’s also really hard. I feel ya brotha/sista.
I see ya.
Been there many times myself.
Over and out.
Random thoughts on Friday in Mexico.
May the force be with you.
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