Let’s get something straight here…

An “irresistible offer” doesn’t mean some bullshit over the top guarantee.

(Looking at you “or I’ll pay you $1000” types.)

It means solving a meaningful problem for someone.

Solving in a way where using you…

…is less time

…less energy

…and less money

…than trying to do it themselves.

Where it doesn’t even make sense to do it themselves.

Some of the best “irresistible offers”? Just offering to solve a small but meaningful problem in a quick and easy way.

It‘s not always about offering bigger, more elaborate results…

…and strapping an over the top guarantee to it.

And it’s also about fulfilling on those promises.

I don’t think “$100m Fulfillment” would have sold as well.

But only half the game is making promises.

The other half is keeping promises.

Random thoughts on a Monday in Mexico.

May the force be with you.

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