Read something interesting.

They tracked people who bought tickets to different events.

How many times were they exposed to their messaging before buying a ticket? The averagewas 26x.

Most people don’t do nearly enough follow-up.

Especially with the most interested leads they have.

Especially if they’ve got a $1k-$10k/month service offering.

I see 3 possible outcomes.

Buy, Die, or Unsubscribe.

How many of us can honestly say people in our market have seen our content at least 26x?

Random thoughts on a Friday in Mexico.

May the force be with you.

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