They tracked people who bought tickets to different events.
How many times were they exposed to their messaging before buying a ticket? The averagewas 26x.
Most people don’t do nearly enough follow-up.
Especially with the most interested leads they have.
Especially if they’ve got a $1k-$10k/month service offering.
I see 3 possible outcomes.
Buy, Die, or Unsubscribe.
How many of us can honestly say people in our market have seen our content at least 26x?
Random thoughts on a Friday in Mexico.
May the force be with you.
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