There are 4 key principles we use when messaging partners.
Let’s play a little more Family Feud.
Top 4 answers are on the board.
1. We talk about them and what they’re doing (not us and our service). (Leora)
2. We actually help them. We help their mission before we ask anything in return. We take work away, not add to their plate. We actually do stuff for them, before we ask anything. Reciprocity 101. (Leora)
3. We are pleasantly persistent and follow up as necessary. Adding value each time. (Leora)
4. We use multiple platforms and multiple touchpoints to reach them. (Barnesy & Leora)
Survey says?
Will add the answers as people guess right in the comments.
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