Sales calls are kryptonite to peeps with money.

Busy, successful folks guard their time.

(If you don’t believe me, ask Elon Musk for an hour of his time.)

Peeps with money generally won’t jump on a 60-90 minute sales call just to find out a question or two like “how much is it?”

You know who does, though?

Broke people.

Sometimes peeps closing their calls ask good questions.

“I’m closing 6 out of 10 of my calls. What would a Loom video close at?”

Here’s the deal, though.

There is a time risk of spending 60 to 90 minutes with a stranger.

If 10 folks jump on a call with you…

…100 will watch a 5-minute video.

We get 10x the opportunities.

Besides, do you really want to spend an hour with someone who is a 3 out of 10 on working together…

…trying to artificially build rapport…

…poking all their pain and misery…

…painting a wild picture of how great life is after they buy…

…only to be told they have to talk to their partner/wife/cousin/former roommate?

I don’t.

McDonald’s doesn’t depend on the pimply-faced teenager to be able to sell.

They let the offer do the heavy lifting.

Make it so easy to sell, you can put the offer on the sign outside.

“Get a $3.99 McDealio, fries, and a large coke.”

A big secret of our Loom videos is that we replace sales persuasion with offer making.

McDonald’s could train all of their employees on all the latest sales tactics…

…and it won’t have 10% of the effect…

…as just making the offer so good it can be sold on a sign.

For a limited time, you can try out the self-paced Loom version for just $149 today. Link is in the first comment.

We haven’t done a sales call in 3+ years. Would encourage you to try going phoneless.

Random thoughts in Mexico.

May the force be with you.

If you run a digital marketing agency…


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